want. so many levels of want that i’ve never wanted anything more in my life, except that time that i wanted a chocolate chip milkshake really badly and didn’t have any gas in my car, so i walked two miles to get one. it’s like that.
want. so many levels of want that i’ve never wanted anything more in my life, except that time that i wanted a chocolate chip milkshake really badly and didn’t have any gas in my car, so i walked two miles to get one. it’s like that.
due to equal levels of disorganization, procrastination and stress, i didn’t post about this sooner, but i attended the nautica summer sail last wednesday. it was the perfect close to the summer and, though it rained earlier that day, the skies were clear for a boat ride around liberty island.


nautica invited myself and a select group of fashion and lifestyle bloggers to enjoy the sea complete with half-naked male models and a lovely spread in honor of the brand’s newest collection.




please note that my height (4’10”) put me at nipple level of the models. please also note how windy it was on the deck of the boat. like, really fucking windy.


i’d never seen nyc from the water, so it was an amazing experience and i walked off with a new perspective of my city, a great hairdo and a new pair of aviators. many thanks to nautica, rachel & the 360i team for inviting me!
i will be attending this with jen in tow, thankyouverymuch.
A Taste of Things to Come
Cupcakes, Cocktails and an inside look into Velita’s Fall 2010 Collection with Creative Director Elena Ramos-Velita
This Fashion’s Night Out, Velita is celebrating all things exciting that the new season has in store for us! An inside look at the design process of Velita’s upcoming Fall 2010 collection and a taste of Little Cupcake Bakeshop’s buzzed about goodies before their grand Nolita opening!
Guests can treat their tastebuds with Little Cupcake Bakeshop cupcakes paired with a signature Velita cocktail by Hundred Acres mixologist Wade Skelton.
Fashion’s Night Out participants are invited to meet Velita’s Creative Director, Elena Ramos-Velita, and take a behind-the-scenes look at Velita’s creative process with the screening of a digital short throughout night— highlighting the craftsmanship, creative construction, and careful selection of fabrics for the Fall 2010 Collection. Shop the current collection and receive a gift with purchase from Purple Lab NYC and Velita!
As an even sweeter treat, DJette Luna Vega will be providing styling beats throughout the night. Marketing maven by day and girl-about-town DJ by night, Luna represents the classic Velita woman, prepared to seamlessly transition between her diverse lifestyles by way of her smart style savvy
Velita
211 Mott Street (between Prince & Spring)
New York, NY 10012
RSVP to contact@velita.comStop by on Fashions Night Out! We’d LOVE to see you! And check out Velita’s Column for daily updates on all the juicy event details!
chicks are picking up dudes with silly bandz ↪
guys appreciate accessories, too! enough to buy you a drink (hopefully)!
Comments (View)
why wouldn’t i want a purse that features the only verb i know in french, especially if it was designed by colette and sold at opening ceremony for fashion’s night out? (it’s a trick question. i like to keep you on your toes.)
brands and social media: ann taylor, starbucks partner with online apps ↪
i don’t usually get all business-like with you guys, but this is a great article about the recent crop of foursquare-retailer partnerships. foursquare founder dennis crowley explains his purpose, assuages any fears and clears up any misconceptions about the site and how it can help brands. it has definitely brought a new type of attention to starbucks and ann taylor.
Comments (View)umcanyounot asked: How do we feel about skinny black leather (real leather) pants? Are they a "no"? A "yes"? If a yes, how much should I expect to pay for them? And how can I dress them down and dress them up? Can a wear, say, a chunky sweater with the pants and pair them with black leather ankle boots? Help.
ever since seeing that one infamous episode of friends with ross’ leather pants debacle, they’ve make me nervous, but if you’re willing to stock up on baby powder, go for it. they also tend to be pricey, but check shopstyle for any sudden bargains. dress down with: over-sized t-shirts and ballet flats. dress up with: lots of jewelry, platforms. in regards to ankle boots, stay away from the motorcyle variety or you’ll look like a member of the hell’s angels.

click through for how i would style them if money magically grew on trees.
fashion can be exceedingly insular and concerned with that which is visually new right now. the girl of the moment, the lip of the moment, the eyebrow of the moment, the hemline of the moment — here today, gone tomorrow — sometimes it seems a bit indulgent and decadent. but at the end of the day, there is a way to speak to and excite many different audiences at whatever level they happen to be in the hierarchy of aesthetic-mindedness. there’s a way to make the fashion universe realize that the world itself is interesting and stimulating. and there’s a way to make the big world realize the show of fashion has relevance and that the visual stimulation that emerges from it is pretty cool, too.
― newly-minted e-i-c of t, sally singer, makes my heart melt

hi, i'm sara. i work in marketing [in nyc].
farpitzs means "all dressed up" in yiddish.
e-mail me: sarazucker@gmail.com
got a question? ask it.
i have a twitter.
i write for only denim.
i've written for lucky magazine.
i've written for brandchannel.
i've written for couture cult.
i've written for blackbook.
i've written for mediaite.
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i've written for fashion week daily.
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