they’ve already accomplished the difficult feat of making sock-wearing an enjoyable process, and now happy socks wants to do the same with your underwear. indeed, the colorful label recently extended its breadth to include innerwear. though their name is all about socks, there’s no harm in trying something new and the briefs they’ve designed are equally as fun as what you’ve been putting on your feet all these years.
note: i am devastated that the watermelon undies (shown) are sold out.

they’ve already accomplished the difficult feat of making sock-wearing an enjoyable process, and now happy socks wants to do the same with your underwear. indeed, the colorful label recently extended its breadth to include innerwear. though their name is all about socks, there’s no harm in trying something new and the briefs they’ve designed are equally as fun as what you’ve been putting on your feet all these years.

note: i am devastated that the watermelon undies (shown) are sold out.

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the very first happy socks boutique

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manhattanites with a foot fetish, rejoice! happy socks has opened up its very first branded boutique in the united states and i had the opportunity to stop by last week to check it out. though the location itself is minuscule every nook and cranny is swathed in the company’s signature quirky prints. here are the deets:

  • 436 broadway between prince & spring
  • carries adult and child sizes 
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happy socks and indian designer manish arora are celebrating the holidays with an exciting collaboration; inspired by the most colorful festival of all, holi, the brands have launched a 3-pair limited edition happy holi collection offering customers and fans of both/either brand the opportunity to spread happiness during one of the happiest seasons of all. celebrated by hindus throughout the world, the holi festival consists of holding bonfires, throwing colored powder at each other and celebrating wildly. as if happy socks could get any happier—your feet are going to have so much fun with these.

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here’s what’s goin’ on right now:

  • if you’re on the united states’ east coast, please be safe. many of us have no idea what is going to happen until it does (i gotta be real, for new york to be placed in “a state of emergency” is semi-terrifying), but there is no harm in being well-prepared. the weather channel will tell you what you need to know.
  • halloween is on wednesday, but you’d have thought it happened this past weekend considering the costumed walks of shame and pools of throw-up.
  • lucky shops is on thursday and i am…for lack of a better word…lucky to have my outfit sponsored by a group of brands including chloe & isabel, ettika, sole society, happy socks, and foley & corinna. i need to say that the last label stepped up to the plate by filling in for a designer who pulled out without notifying me. though much of the current collection had already been disseminated for various projects, i was sent the remaining stock and would be going to the event naked if not for the lovely ladies at foley & corinna. with your help, i was able to decide on the dress to wear and can’t wait to show you the final look!
  • i now have a lot of time to re-organize my closet.
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most adorable partnership ever alert: happy socks and keds have teamed up to release a limited edition value pack for the ages. spending $65, each pair of polka dot lace-ups comes with a pair of striped socks for that casually mismatched look. #cuteasabutton

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