farpitzs means "all dressed up" in yiddish.
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as a longtime fan of the brand, i was more than a little in lust with every piece i saw and the snyder sisters made sure to show me the highlights of their fall 2011 collection. i reflected that the overall line was a bit moodier than in seasons past, but still retained dannijo’s signature gritty glamor. many pieces were a result of a collaboration with swarovski elements and featured über-high-grade crystals, so the girls use oxidized brass to temper the glitz and allow said pieces to be easily dressed up or down.
the collection, titled “aboriginal,” gave off a vibe of fabulous midwestern women living and partying their faces off in the 1920s. watch the video lookbook for support on this idea.
while i was there, a childhood friend of danielle’s stopped by to have a necklace fixed; it was a pleasure to watch the designer at work. many thanks to jodie, danielle and neha for letting me invade their space. (did you know that they’re on tumblr? get on it.)
a bit of background information: i “accidentally” met danielle and jodie snyder backstage at the vena cava fall 2011 show. while telling terra about the dannijo for vena cava jewelry collaboration, danielle happened to be standing right behind me the entire time. needless to say, i was all sorts of excited and forced her and her sister to become my friend. that’s how i do. if i want you to be my friend, i make it happen.
without giving too much away just yet, i had the pleasure of stopping by the dannijo studios yesterday (during my lunch break; ya’ll should know that i don’t do fun stuff all the time) to check out what the girls have in store for fall. before allowing me to check out the goods, dani made sure that i had sat down, cooled off from the day’s heat and watched the video lookbook for the collection. she also handed me the not-yet-disseminated-to-the-public catalog of items that will be in-store by july.
check back later to see the result of my field trip to visit dannijo.