for many retailers, the initial step to becoming digitally savvy was embracing blogs and bloggers themselves as content creators. but, where’s the roi, am i right?
an extension of that first tip-toe into e-satisfaction has become hosting said content on the branded website via instagram image galleries (examples include kate spade saturday and bauble bar), displaying products on *real people* because, after all, we love bloggers so much because they are the actual folks-next-door! i have absolutely gone out and purchased something after seeing it on a favorite blog, haven’t you? thus, i’d say that this addition to e-commerce only makes sense.
in anticipation of mother’s day, bauble bar recently asked me to say a few words about my mom (also known as “mother zucker”) and explain why she is so kick-ass, which was the easiest assignment ever. how is that cool for you? read on.
use the card SARAZUCKER at checkout to receive a complimentary “love” bracelet with any purchase of $40+. this code expires at midnight tonight.
oh damn, you guys, this necklace. i am nearly without words — because if i were fully, then this post would not exist. just our luck: the “noir ursula collar” is currently sold out, but nevertheless, you can sign up to be on the waitlist because it is a steal at $48.
…basically, bauble bar is paying you to buy it.
basically, i prefer my name to be everything i own (it’s a territorial thing), which may be why i’m craving monogrammed jewelry. lucky for me, bauble bar has its own SECTION devoted to it. haven’t shopped the big bb? you should get on that. click here to do so.
yesterday, bauble bar launched a tres adorbs promotion where you create your own bracelet stack. the deal lasts until tomorrow, which means: 3 days! 3 bracelets! $30! a typical trio costs $60-70, so this is what my sister and i would call a “baahhhhhgain.”



females of manhattan who have an affordable accessories fetish, why have you not stopped by the bauble bar pop-up yet? it’s just sitting there in the meatpacking district ready for your visit, bursting — nay, crammed — full of beautiful costume jewelry waiting to be tried on. at first, the shop was slated to only exist for a mere fourteen days, but the folks at bb were lucky enough to extend their lease for the entirety of february, so i implore you to take advantage while you still can. get to gettin’, ladies!
in honor of bauble bar’s second birthday, the accessories website is holding a two-week-long pop-up in the meatpacking district that i anticipate will be a really good time for costume jewelry enthusiasts. i will confirm its level of fun after tonight.