i know, talking about my visit to montreal is bordering on overkill already, but i haven’t even started with the good stuff: what happened while i was there. i think it’s pretty clear that i love aldo and all of the people that work there, but this experience allowed me to really solidify a relationship that has been building for almost a year. in conjunction with insidefmm, i was invited with four of my friends to stay in a lovely hotel and attend the brand’s 40th anniversary party and launch of an interactive pop-up on rue sainte-catherine. filling up a two-floor space was booths educating attendees about aldo and its history, including how styles were born, what the warehouses look like, and even viewing the desks of employees from above. while i was there, myself and the other invited bloggers also experienced a tour of headquarters and given a sneak peek of upcoming styles. unfortunately, i cannot reveal them to you yet (embargo dates, etc. etc.), but i will show you some favorites that you can expect to see in aldo stores soon.
what i really loved most about my trip was that the lack of structure encouraged creativity in a far more organic way that if i had a list of rules to follow. you’d think the opposite, right? heck no. instead, i was able to explore aldo’s flagship and see its influence on the city itself. it also showed the great respect and trust aldo has in its relationships. i sincerely hope that more brands move in this direction.
disclosure: i was provided with lodging and a stipend for attending this event.