according to wwd, gap will be launching its new 1969 premium jeans collection this upcoming august. with the help of premium denim designers, the store has created quality pieces with an affordable price-tag; all pieces are around $60. the line will include a variety of skinny and boyfriend cuts along with denim shoes by pierre hardy and hats by albertus swanepoel. vp of design, patrick robinson announced, “across the board, we want it to feel sexy and authentic. women want their ass and thighs to look great, and guys just want something easy.”

according to wwd, gap will be launching its new 1969 premium jeans collection this upcoming august. with the help of premium denim designers, the store has created quality pieces with an affordable price-tag; all pieces are around $60.

the line will include a variety of skinny and boyfriend cuts along with denim shoes by pierre hardy and hats by albertus swanepoel. vp of design, patrick robinson announced, “across the board, we want it to feel sexy and authentic. women want their ass and thighs to look great, and guys just want something easy.”

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