the day is finally here: you can now #getspring. for those of you unfamiliar (why don’t you follow them on instagram?), spring is about to change the mobile retail game.

with hundreds of brands already signed up to sell their wares and new shops opening weekly, the app aims to create personal connections between a brand and its shopper. and the user experience is cake — simply plug in your billing/shipping addresses along with payment info once you download the app, scroll to browse, and swipe to pay. i don’t normally talk about apps or new social-networking platforms but as someone who has chatted with spring throughout their build process, it has intrigued me from the start and i believe it will alter the way we shop on our phones moving forward. the end.

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