in its attempt to take over the beauty industry, birchbox has opened up its very first permanent brick-and-mortar location right in the heart of soho. and since i can’t seem to find any specific details about its “where” and “when” despite an abundance of articles highlighting its many awesome features (click on the links to find out what i mean — it is a must-visit retail space), please see below.

  • location: 433 west broadway
  • hours: 10am - 8pm (mon-sat), 11am-6pm (sun)
  • phone: 646-589-8500

  1. makeupjunkiequeen reblogged this from froggie-kisses
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  6. lcsweetie reblogged this from sarazucker and added:
    This is so cool!
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  9. birchbox said: So happy you loved it! Thanks for sharing :).
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  14. fritesandfries said: Ahhh!! All the colors!!
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