there are many brands doing innovative things with their campaigns lately, which i will be psyched to chat with you about in the coming days, and aerie is one of them.

american eagle’s intimates/loungewear label launched a retouch free advertising campaign flaunting the “flaws” of its models, allowing customers to see how items really fit.  explained jenny altman, aerie’s style and fit expert, “we left everything. we left beauty marks, we left tattoos, what you see is really what you get with our campaign.” 

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    Yet their sizes still don’t cover the range of most American women…
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    ahhh i love this
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