i am a twenty-three year old graduate student and i happily read any newest issue of teen vogue. there, i said it, i admit it, and i am not ashamed. despite this, i wasn’t very excited by the prospect of a sponsored store at the mall at short hills (new jersey). the magazine feels that their readers need direct contact, and the pop-up will be open for the holiday season from 11/28 until 12/26.

the effort seems contrived, merely existing to support a “spend, spend, spend” economy for teenagers.

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