after unveiling a new line of products on tuesday, nike has officially begun to use their new eco-friendly design process in all each key sports range. the “considered” design has been tentatively used for a few years now, but the goal has been to “to create performance products with less waste throughout the development process, such as using environmentally preferred materials and eliminating toxics.” future plans include having 100% of their footwear meeting the above standards by 2011, apparel by 2015, and equipment by 2020. having done so, 17% total waste in the supply chain would be reduced.

after unveiling a new line of products on tuesday, nike has officially begun to use their new eco-friendly design process in all each key sports range. the “considered” design has been tentatively used for a few years now, but the goal has been to “to create performance products with less waste throughout the development process, such as using environmentally preferred materials and eliminating toxics.”

future plans include having 100% of their footwear meeting the above standards by 2011, apparel by 2015, and equipment by 2020. having done so, 17% total waste in the supply chain would be reduced.

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