i have some news that’ll wake you up this morning: h&m has finally launched e-commerce in the united states. yes, you can now shop your favorite $4 throwaway t-shirts in all 50 states from alaska to texas. also, the upcoming isabel marant for h&m collection will be the first collaboration available online here.
in celebration of this launch, h&m has launched a “50 states of fashion” contest all about user-generated content. click here to learn how you can participate.