i have some news that’ll wake you up this morning: h&m has finally launched e-commerce in the united states. yes, you can now shop your favorite $4 throwaway t-shirts in all 50 states from alaska to texas. also, the upcoming isabel marant for h&m collection will be the first collaboration available online here.

in celebration of this launch, h&m has launched a “50 states of fashion” contest all about user-generated content. click here to learn how you can participate. 

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  4. maryfreakingsunshine reblogged this from almost-never and added:
    Jesus Henry Christ it is about time!!
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    OH MY GOdDddDDD
  7. queen-of-evrything reblogged this from rogerrr and added:
    is it real is it really here
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    This was announced internally when I worked there SIX YEARS AGO. Blessed be the souls of those who wait the better part...
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