the only thing better than a gift? …a gif! get it? those moveable digital images? come on. anyway, this is where uniqlo is taking that pun and making it better this holiday season.

by commissioning seven gif artists (and snagging email addresses in the process—smart), visitors to are asked to submit their email addresses to open a mystery “gif box.” each box contains an animation and, in most cases, an online coupon for $5 off a future purchase of $50+, valid through the end of the year. one hundred boxes contain a gif that can be cashed in for a $500 gift card.

  1. sarazucker posted this
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