i recently stopped by juicy couture’s bleecker street store, but before i did, i pondered my soon-to-be-made decision. up until then, all i really knew about juicy was that it is a california-based brand and that paris hilton loves its track suits. times have changed, but that first thought stays the same: it is still all about the sunshine state.
you should know that the brand has moved away from velour and terrycloth, revamped its boutiques to reflect a more grown-up spirit, and launched a holiday 2012 collection featuring rock ‘n’ roll details like rhinestones and studs without being over-the-top. i was pleased to find that there were more stand-out pieces than not, items that could be worn by a well-to-do twenty-something rather than a high schooler. sometimes brands have to move with their most loyal consumer; i respect a brand that makes that decision.
while you give yourself a juicy couture update, check out one of its many gift shops!