zara tried something new with its latest trf campaign. rather than creating a lookbook of models in outfits against plain white backgrounds, the retailer shoved them out onto the street (on what appears to be quite a windy evening) to take black-and-white shots. not so sure that’s the best idea if the color palette extends beyond two stark neutrals, but what do i know. either way, zara succeeded in making me want everything.

zara fall 2012
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