what is your most prized possession?
My racing bicycle. I don’t get to ride as much as I want, but it makes me so happy when I do.
how do you treat yo’self?
By taking a night totally off at home to sit on my front stoop with sushi takeout and a new book. I’m reading Murakami’s ‘What I talk about when I talk about Running’ now. O, and I have a serious material addiction, I have a treasure trove of incredibly rare materials and trims that I just can’t part with.
who is the ‘jennifer behr’ girl? (your ideal consumer.)
We did a really interesting project last year and ended up polling a broad range of people we work with – stylists, editors, buyers and friends – and the words that kept coming up were: independent, strong, and sophisticated. Even though many of our pieces are quite delicate, it can take some chutzpah to put something on your head. So our customers can range across all sorts of demographic groups but they are all beautiful, creative women that are hunting for fashion that is very current but utterly timeless and unique at the same time.
why do you do what you do?
Because I fell in love with making things, and every season I love designing new pieces and then seeing them out and about in the world. Headpieces have such a rich and amazing history – they have always been worn by eccentrics, queens, and tribal warriors – and it’s so exciting to make them for the modern world.