truth thursday: zara

are you a budget shopper looking for a modern-yet-affordable piece? if so, zara has become a go-to for many, including myself. though i am not as avid a visitor of the high street retailer as i’d like, i keep abreast of new collections and in-store developments (namely, sales). zara is one of the only stores to supply both on-trend and classic pieces. unfortunately, the store has its flaws. many flaws, in fact.

  • it has been brought to my attention that zara’s customer service is lacking. okay, i’m being polite—apparently, its customer service is appalling and all sorts of disrespectful. brands sometimes, all too often, forget that the customer is always right. this cliche was born out of truth because would a brand exist without its consumer? no. upon repeatedly inquiring about the potential of an upcoming store opening in her hometown, angela was basically blown off. nadia was left with a flat-out “we don’t care.” where are your representatives to fan the flames of complaint? who is responding to legitimate inquiries?
  • this brings me to my next point: what in the world took you so long to jump on the e-commerce train? do you have any idea the many millions of dollars you’ve lost on patiently waiting for this trendy internet thing to blow over? i am thoroughly embarrassed on your behalf.
  • i won’t even touch the issue of your poor quality.
  • aside from finally going e-commerce, the biggest thing to happen to zara in the past year was its sequin clutch. how in the world did it slip you by that this is street style gold? literally! and all those purses were coincidentally bought by stylish gals. you could have jumped on that and gotten a “c/o” for yourself. in the end, this becomes yet another missed opportunity.
  • do you even have a blog? #imean
  • meredith reminded me: who in the hell is your fit model? that 6 is not a 6.

all of that being said, i don’t plan to stop shopping at zara anytime soon. a girl’s gotta be on-trend on a budget, am i right? as i said last week, the purpose of “truth thursday” is not to tear down a brand and say how much they suck, but rather point out issues they didn’t realize existed from the outside. these are some of my favorite companies, ones that i shop at on the regular. nevertheless, i know that i’m not alone in having these feelings of frustration and considering my relationship with the store is not as tight as you may have, i’d love to hear what you have to say. next week? the gap.

let’s continue the conversation: email me at sarazucker@gmail.com.

truth thursday zara
  1. lesfashionistasdela said: Zara’s Customer service has always sucked! The employees think just because there is somewhat of quality (In Some items) they think they’re selling high end clothes….WRONG!! I agree with you.
  2. mariellie said: Agreed on most points, but why would they c/o things if bloggers are buying & featuring already ?
  3. megankcollins said: #imean
  4. anamericanabroad said: I fell in love with Zara while living in the UK. But their US stores are basically watered-down European style and sadly I’m not a huge fan here. “that 6 is not a 6.” - Technically, yes it is. It’s European “true” sizing rather than “vanity sizing”
  5. girl6nyc said: All very valid points. Honestly I don’t know what’s worse, the sizing or the quality. I have noticed that the items that are natural materials tend to last longer and seem a bit better made than the polyester items.
  6. nothing2c said: I hope they address these concerns of yours! And I say this while remaining an avid Zara fangirl. :D
  7. littlelg said: Completely agree on the e-commerce thing! Along the same lines, I can’t understand why H&M won’t have e-commerce until next fall. Insane.
  8. jessicacohn said: I have to say that the lack of customer service is just a Spanish company being Spanish. Totally par for the course there. I’m interested in a study/article abt the struggles companies experience in their biz model when they go int’l. #foodforthought
  9. sarazucker posted this
Comments
blog comments powered by Disqus